Sub 70 Golf Direct To Consumer

The golf industry has a standard model of how clubs are sold that we think is outdated. Most major companies use a “dealer network” in which they sell clubs to a “dealer” who, then in turn, marks that product up 40 to 50 percent and finally sells it to the consumer.
This happens over and over again every year, resulting in expensive clubs that are supposedly obsolete a few months later.
Golf clubs shouldn't cost thousands of dollars, and you shouldn't have to buy new ones every six months.


At Sub 70, we have designed and implemented a system that epitomizes what golf club manufacturing and sales should be.
There are no “dealer” markups. Your clubs are designed by us, handcrafted by us in Sycamore, Illinois, and shipped by us, directly to you, with a 100% money back guarantee. You won't be paying for a big advertising push or a slick paint job that nets no increase in playability.
Our promise and company focus is uncompromising performance on the course at the best price possible, backed by unrivaled customer service.
We love golf, and we believe that the best golf clubs in the world should be affordable for all. That's why we are happy to offer you direct to consumer pricing on every handcrafted product we offer.

Sub 70 Golf utilizes a direct to consumer sales model. The DTC model offers a plethora of benefits to our customers. By cutting out the middleman, Sub 70 can offer their products at lower prices than traditional retail channels. Savings on distribution and retail markups can be passed on to consumers, making Sub 70 products more affordable. The direct sales model also allows for customization in product offerings. We can offer more golf club options (custom shafts, custom grips, custom specs, etc) while also offering limited edition products, bundles and other options. This also allows us to provide the absolute best customer experience in golf since we are working directly with each and every customer on their order.